Job boards are information that reaches us too late
By the time an ad is public, the client has usually already chosen the agencies it is talking to about that process.
A vacancy is preceded by a chain of decisions that are already visible: an investment, a board change, a plant opening, entry into a new market. Zynt points to those moments, so the conversation about the assignment can happen before the job ad is published.
Working on Zynt signals
How a signal is built
An example from your category. Events arrive from different sources, join into one signal and get scored against your customer profile.
Sources
Events
Signal
Capital and a new location, and the hiring is not public yet.
Starting point
By the time an ad is public, the client has usually already chosen the agencies it is talking to about that process.
With an identical source of information, the conversation comes down to response speed and commission.
With the same starting point for every supplier, negotiations shift to terms of cooperation instead of the candidate profile and the realities of the labour market.
How it works
01 The daily list
Every morning you open one list of companies. At the top, the companies with something new that best match your ideal customer profile. Open any entry to that company's full event history.
A registry entry for the new branch, an announcement of the board change and the first local job postings. Hiring is at an early stage.
02 The signal card
We give the source and the confidence level for every element, so every rep knows what to base that conversation on. Each signal comes with a draft first message based on that specific event.
Events
Six types of event that most often signal a need to buy. Click through to see the signal types and their examples by source.
Select a tile to see an example signal
An example signal of this type
A fund announcement and a stated plan to grow the team. After a round, hiring usually starts within one or two quarters.
Example
Below is one full signal. We prepare the rest of the daily list on companies from your market.
A registry entry for the new branch, an announcement of the board change and the first local job postings. Hiring is at an early stage.
“We are having 30% more outbound conversations than in the previous period. People call back more often, because the first sentence is about their situation, not about what we want to sell them.”
Data
Official documents, announcements, registries, job postings and public profiles. We only use databases with a verified source.
Every part of a signal carries a link to its source and a confidence score, so a sales person can base the conversation on facts.
Scenarios, company lists and relevance ratings each sit with their own business line.
Tell us about your product, who you sell to, and see your first signals.