Who we are and where our data comes from

Cezary spent over twelve years building and scaling B2B sales processes at technology companies, including the growth of Booksy. Wojciech ran product and engineering. Wojtek moved to New York, Cezary joined him, and together they held close to 1200 conversations with people who sell for a living, in one of the most competitive markets in the world.

The conclusion was the same every time. The best teams were not working the longest list of leads. They worked a small pool of accounts and gave each one far more attention. The problem was never who to call, because lead identification tools already existed and worked well enough. The gap was the answer to why call now.

Collecting public sources is the part that can be automated, and for us it simply works. More than 4000 sources, from registries and tenders to media and company websites. The real work starts a step later. Every signal is scored against one specific customer profile, and Zynt has to write out the reasoning so a sales person can say it out loud on a call. That took us the longest.

Everything we score stays with the account. A company that has been on a customer's list since January arrives with the whole history since January. A competitor can buy the same database. They cannot buy that history.