Growth rests on referrals and inbound that arrives at random
The pipeline comes from the founder's network and from enquiries that turn up by chance. That kind of growth is hard to plan for a quarter and repeat in the next one.
A decision to buy software or a technology service is preceded by publicly visible events: new funding, a change of decision-maker, team growth, a product announcement. Zynt reads those events every day and points to the companies worth talking to this week.
Working on Zynt signals
How a signal is built
An example from your category. Events arrive from different sources, join into one signal and get scored against your customer profile.
Sources
Events
Signal
After the round the company is building sales, so the bar for lead quality goes up.
Starting point
The pipeline comes from the founder's network and from enquiries that turn up by chance. That kind of growth is hard to plan for a quarter and repeat in the next one.
A contact database tells you who exists. It does not point to the company where a budget, a new decision-maker or a project that needs a supplier has just appeared.
By the time a project reaches the market as an RFP, the competition has been talking to the customer for weeks and has set the selection criteria.
How it works
01 The daily list
Every morning you open one list of companies. At the top, the companies with something new that best match your ideal customer profile. Open any entry to that company's full event history.
A funding round, four engineering job postings and a customer platform announcement inside six weeks. The plan goes beyond the current team.
02 The signal card
We give the source and the confidence level for every element, so every rep knows what to base that conversation on. Each signal comes with a draft first message based on that specific event.
Events
Six types of event that most often signal a need to buy. Click through to see the signal types and their examples by source.
Select a tile to see an example signal
An example signal of this type
A fund announcement, three sales job postings and a conference appearance inside five weeks.
Example
Below is one full signal. We prepare the rest of the daily list on companies from your market.
A funding round, four engineering job postings and a customer platform announcement inside six weeks. The plan goes beyond the current team.
“Until now our growth ran mostly on referrals, and building pipeline consistently was the hardest part. Now I know which companies in my market are becoming ready to buy, not just which ones match our profile.”
Data
Official documents, announcements, registries, job postings and public profiles. We only use databases with a verified source.
Every part of a signal carries a link to its source and a confidence score, so a sales person can base the conversation on facts.
Scenarios, company lists and relevance ratings each sit with their own business line.
Tell us about your product, who you sell to, and see your first signals.