Zentaro
After the round the company is building sales, so the bar for lead quality goes up.
Signals for technology companies selling to business
A decision to buy software or a technology service is preceded by publicly visible events: new funding, a change of decision-maker, team growth, a product announcement. Zynt reads those events every day and points to the companies worth talking to this week.
Working on Zynt signals
How a signal is built
From events in the sources to one signal
An example from your category. Events arrive from different sources, join into one signal and get scored against your customer profile.
Sources
- Funding and investment databases
- Careers pages
- Conference agendas
- RSS feeds
Events
- Funding round5 weeks ago · Fund announcement
- Three sales roles at once3 weeks ago · Careers page
- A talk on plans for 20278 days ago · Conference agenda
Signal
Events checked every daySee the full signal card
Starting point
What sales teams most often come to us with
Growth rests on referrals and inbound that arrives at random
The pipeline comes from the founder's network and from enquiries that turn up by chance. That kind of growth is hard to plan for a quarter and repeat in the next one.
The team cannot see whose buying window is opening
A contact database tells you who exists. It does not point to the company where a budget, a new decision-maker or a project that needs a supplier has just appeared.
The best projects are decided before the RFP
By the time a project reaches the market as an RFP, the competition has been talking to the customer for weeks and has set the selection criteria.
How it works
From signal to conversation
01 The daily list
A ranking of companies for that day, sorted by fit score
Every morning you open one list of companies. At the top, the companies with something new that best match your ideal customer profile. Open any entry to that company's full event history.
Nordmiar94%
Nordmiar91%
Delmarq PL88%
Okmira84%
Nordmiar raises 8 million PLN and hires four engineers
A funding round, four engineering job postings and a customer platform announcement inside six weeks. The plan goes beyond the current team.
- Digital product ✓ · 80 to 300 people ✓ · Poland ✓ · post-funding ✓ · in-house engineering team partly
- Marcin Dąbrowski, Chief Technology Officer. Phone and address verified.
- I saw that after the round you are building a platform and hiring four engineers at once.
02 The signal card
Fit criteria and the decision-maker in one place
We give the source and the confidence level for every element, so every rep knows what to base that conversation on. Each signal comes with a draft first message based on that specific event.
Events
What precedes a buying decision at your customers
Six types of event that most often signal a need to buy. Click through to see the signal types and their examples by source.
Select a tile to see an example signal
1
Funding round
New capital usually goes into product development and building a team the company cannot staff on its own.
funding databasesfund announcement
2
Change in a decision-making role
A new person reviews suppliers and architecture in their first months in the job.
company registriespublic profiles
3
Hiring engineers
Several parallel openings mean a plan that goes beyond what internal recruitment can deliver.
job boardscareer pages
4
Product announcement
A public announcement precedes building the solution and choosing a technology partner.
press releasesRSS feeds
5
Technology change
A migration or a new platform is a project usually delivered with an outside supplier.
company websitestrade articles
6
Entry into a new market
A new country means new integrations, localisation and compliance requirements.
company registrieslocal media
Example
This is what a finished signal looks like
Below is one full signal. We prepare the rest of the daily list on companies from your market.
Nordmiar raises 8 million PLN and hires four engineers
A funding round, four engineering job postings and a customer platform announcement inside six weeks. The plan goes beyond the current team.
- Digital product ✓ · 80 to 300 people ✓ · Poland ✓ · post-funding ✓ · in-house engineering team partly
- Marcin Dąbrowski, Chief Technology Officer. Phone and address verified.
- I saw that after the round you are building a platform and hiring four engineers at once.
Unlock more signals
See signals from your category
“Until now our growth ran mostly on referrals, and building pipeline consistently was the hardest part. Now I know which companies in my market are becoming ready to buy, not just which ones match our profile.”
Data
Every piece of information has a checked origin
Public sources only
Official documents, announcements, registries, job postings and public profiles. We only use databases with a verified source.
Confidence and verification
Every part of a signal carries a link to its source and a confidence score, so a sales person can base the conversation on facts.
Separate scenarios for your business lines
Scenarios, company lists and relevance ratings each sit with their own business line.
See who in your market is entering a buying window right now.
Tell us about your product, who you sell to, and see your first signals.