New competitors reach the same customers faster
Projects that used to arrive through referrals now go to the supplier who reached out first and set the partner selection criteria
Your advantage is a relationship built with customers over many years. The difficulty is working out which of those customers has just changed its priorities. Zynt watches events across your customer base and across new companies, and points to the buying moment - when your customers are ready to pick the conversation back up.
Working on Zynt signals
How a signal is built
An example from your category. Events arrive from different sources, join into one signal and get scored against your customer profile.
Sources
Events
Signal
A packing line upgrade due by year end, with no supplier chosen.
Starting point
Projects that used to arrive through referrals now go to the supplier who reached out first and set the partner selection criteria
A rep has thousands of contacts in the database and no information about which company has just seen an investment, a grant or a new decision-maker.
With a few thousand companies nobody reviews registries, procurements and announcements daily, so priority is set on instinct.
How it works
01 The daily list
Every morning you open one list of companies. At the top, the companies with something new that best match your ideal customer profile. Open any entry to that company's full event history.
The company is on the beneficiary list and the project description names fleet modernisation. The money is tied to that purpose, the supplier is not chosen.
02 The signal card
We give the source and the confidence level for every element, so every rep knows what to base that conversation on. Each signal comes with a draft first message based on that specific event.
Events
Six types of event that most often signal a need to buy. Click through to see the signal types and their examples by source.
Select a tile to see an example signal
An example signal of this type
A building permit in the municipal bulletin, a company announcement and two maintenance-manager postings within three weeks.
Example
Below is one full signal. We prepare the rest of the daily list on companies from your market.
The company is on the beneficiary list and the project description names fleet modernisation. The money is tied to that purpose, the supplier is not chosen.
Data
Official documents, announcements, registries, job postings and public profiles. We only use databases with a verified source.
Every part of a signal carries a link to its source and a confidence score, so a sales person can base the conversation on facts.
Scenarios, company lists and relevance ratings each sit with their own business line.

Tell us about your product, who you sell to, and see your first signals.