On buying signals and timing
How B2B sales teams spot change events in target accounts, and act before competitors do.
- 8 min readPaweł Brzózka
Why Your GTM Strategy Fails Before the First Email
95% of your ICP accounts are not buying right now. Here is how to identify the 5% that are — using buying signals, Forrester data, and a timing layer most GTM teams are missing.
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- 8 min readCezary Reszel
What Are Buying Signals in B2B Sales? A Practical Guide (With Real Examples)
A buying signal is a change event that opens a window to sell. Learn what counts, what doesn't, and how B2B teams use public signals to time outreach.
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