Comparison
Zynt vs Google Alerts: What's the Difference?
Google Alerts sends you everything that matches a keyword. Zynt monitors public sources for buying triggers in your target accounts, scores them against your ICP, and delivers alerts with context and a recommended next step. Google Alerts is free and generic. Zynt is done-for-you and specific.
Side-by-Side Comparison
| Feature | Google Alerts | Zynt |
|---|---|---|
| Setup | Self-serve keywords | Done-for-you, ICP-configured |
| Sources | Google News only | 8+ source types |
| Relevance | Keyword match | ICP-scored relevance |
| Context | None | Why it matters + what changed |
| Action | None | Recommended next step |
| Delivery | Email digest | Feed + CRM + email |
| Learning | None | Adapts from feedback |
| Price | Free | Starting at $800/mo |
When Google Alerts Is Enough
Google Alerts works well if you're tracking a handful of keywords for personal awareness, monitoring your own brand mentions, or doing light competitive research. It's free, simple, and requires no commitment.
If you're a solo founder tracking 5 companies, Google Alerts might be all you need.
When You Need Zynt
- Your team monitors 50+ target accounts
- You need context, not just notifications
- Timing matters, you want to reach out before competitors
- You don't have time to build and maintain your own monitoring workflow
- You need signals scored against your ICP, not just keyword matches
Can You Use Both?
Yes. Many Zynt customers keep Google Alerts running for broad brand monitoring while using Zynt for targeted buying signal monitoring on their priority accounts. They serve different purposes.
FAQ
Is Zynt just a more expensive Google Alerts?
No. Google Alerts matches keywords. Zynt monitors multiple source types, scores signals against your ICP, adds context explaining why a signal matters, and recommends what to do next. The setup is done for you.
Can Zynt replace Google Alerts entirely?
For sales monitoring, yes. For broad personal alerts (like tracking your own name or hobby topics), Google Alerts is still the simpler option.
How long does it take to switch from Google Alerts to Zynt?
Most customers receive their first Zynt signals within 2 weeks of the discovery call. You can keep Google Alerts running in parallel during the transition.