Paweł Brzózka

Growth Lead, ZYNT

Paweł Brzózka is Growth Lead at ZYNT with 8 years of experience building brand and demand generation programs for B2B companies. His focus at ZYNT is GTM strategy, marketing infrastructure, and helping sales teams understand when to reach out — not just who to target.

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Articles by Paweł Brzózka

April 29, 20268 min readPaweł Brzózka

Why Your GTM Strategy Fails Before the First Email

95% of your ICP accounts are not buying right now. Here is how to identify the 5% that are — using buying signals, Forrester data, and a timing layer most GTM teams are missing.

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