Cezary Reszel

CEO, ZYNT

Cezary Reszel is the CEO and co-founder of ZYNT. He has spent over a decade in B2B sales and revenue operations, working with software houses, manufacturers, and enterprise teams across Poland and Central Europe. At ZYNT he leads product strategy, customer development, and GTM — with a focus on making buying signal intelligence actionable for sales teams that cannot afford to guess on timing.

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Articles by Cezary Reszel

April 22, 20268 min read

What Are Buying Signals in B2B Sales? A Practical Guide (With Real Examples)

A buying signal is a change event that opens a window to sell. Learn what counts, what doesn't, and how B2B teams use public signals to time outreach.