Primary question
- ZYNT
- When and why now
- ZoomInfo / Apollo
- Who
- Clay
- Who and how (automated)
- Google Alerts
- What
Who it's for
Three motions. Three signal sets. One platform reading them all.
Mid-market. Public sector. Enterprise. Each one runs on a different set of public buying signals. Most of which your team isn't reading. Pick yours.
ZYNT is the Q to your Bond. We give your reps the information the room doesn't have yet.
You sell to companies of 50 to 1,000 people.
Your reps choose between 200 accounts and an 8-hour day. They pick wrong, and you know it.
Built for software firms scaling into new markets, manufacturers moving from R&D into go-to-market, and tech teams whose competition just got faster.
Market math
The math nobody tells you
95% of B2B deals in 2025 were won by a vendor already on the buyer's Day-1 shortlist.
That shortlist forms while your prospect is anonymous. Before the demo request. Before the inbound. Before your rep dials.
Your team's job isn't to find buyers. It's to be on that list before it gets written.
Signals
What we read for you while your reps are on calls
The signals below are the ones our customers say they would not have found on their own. That is the point. ZYNT exists to surface signals you do not know are signals.
- 01
A pattern of three hires in one department, in 60 days.
One job posting is noise. Three is a new go-to-market. The whole stack opens up.
- 02
A "Sales Manager" quietly relabeled "Head of RevOps."
Same person, same employer, different remit. Restructure. Budget.
- 03
A new foreign subsidiary in Companies House (UK), a US Secretary of State register, the Handelsregister and Unternehmensregister (Germany), KvK (Netherlands), or Bolagsverket (Sweden).
Two months before the LinkedIn announcement. You see it first.
- 04
A floating charge in Companies House, or a UCC-1 financing statement filed with a US Secretary of State.
Growth capital just landed. Working capital just expanded. Capex follows.
- 05
A EUR5M+ Series B in a CrunchBase or Dealroom feed cross-referenced with a sudden hiring spike on LinkedIn.
The window from "funded" to "first sales-tool RFP" is typically 60 to 120 days.
- 06
Two competing technologies running side-by-side on the same domain for 30 days.
Not a glitch. A bake-off. Window: 60 to 120 days.
- 07
A new patent filed with USPTO or EPO in a technical class the company has never filed in.
R&D dollars committed 12 to 24 months ahead of commercialization. The hiring wave starts six months later. The tooling RFP, twelve.
- 08
A trade-press interview where the CEO says "international expansion" out loud.
For a software firm, that is a six-month signal: hiring abroad, then a localised site, then a sales-tool stack. We catch the interview the day it runs.
ICP patterns
Six buyers, six signal patterns
The reason ZYNT works is that "mid-market" is six different motions. Yours is in here.
Software firm in international expansion.
New subsidiary registered in DE, UK, NL, or US. Job postings outside the home country. CEO interview about new market entry. ZYNT alerts your team while the hiring is still on LinkedIn drafts.
Manufacturer moving from R&D to GTM.
First commercial role hired (Head of Sales, Country Manager). Patent filings shift from process to product. Trade-press appearance at a sector event. The budget that funded R&D for three years just shifted.
Tech company under competitive pressure.
Public mention of a competitor's win. New hires from a competitor's sales team. BuiltWith signals showing a competing tool added to their stack. The "we are losing deals" moment, made visible.
Post-fundraise startup building outbound from zero.
Public funding announcement (CrunchBase, Dealroom, Sifted, TechCrunch) plus a wave of GTM hires within 90 days. The window from funded to first sales-tool RFP is typically 60 to 120 days.
Commercial real estate, greenfield development.
Permit filings. Tender announcements. Zoning approvals. Specific to projects above $20M / EUR18M. We index regional registries your competitors do not read.
Cybersecurity vendor reacting to an industry incident.
A competitor's customer hit by a public breach. A new compliance deadline (NIS2, DORA) hitting a specific sector. Time-sensitive: the procurement window is usually under 90 days.
Why this exists
Why this exists
Your team would need five hours per rep, per week, to read Companies House, Handelsregister, UCC filings, BuiltWith, USPTO, EPO and trade press across 200 accounts.
We do that. You get scored signals filtered to your ICP. No dashboards your reps will not open. The signal arrives in their inbox or HubSpot with the company, the trigger, and one specific line they can use to open the conversation.
On sources: Most of what is above runs in our pipeline today. The rest, plus anything specific to your motion, gets wired during onboarding. We have not yet met a public dataset we could not index.
Signal preview
What an alert looks like
ICP fit score
91
/ 100
- Trigger
- Acme Software (DE, 240 employees) registered a UK subsidiary at Companies House on April 14, 2026.
- Why now
- Two days later, they posted a "Head of Sales UK&I" role on LinkedIn. The CEO mentioned "expansion into the UK and Ireland" in a Handelsblatt interview from March.
- Recommended action
- Reach out to the new Head of Sales the week they start. Reference the Handelsblatt piece, not the job posting.
That is one alert. Your team gets the ten that matter, every Monday.
Comparison
How ZYNT compares
Setup time
- ZYNT
- 14 days, done for you
- ZoomInfo / Apollo
- Self-serve
- Clay
- 20 to 40 hours of learning
- Google Alerts
- Minutes (and shows it)
Done-for-you
- ZYNT
- Yes
- ZoomInfo / Apollo
- No
- Clay
- No
- Google Alerts
- No
Signal context
- ZYNT
- Trigger plus recommended action
- ZoomInfo / Apollo
- None
- Clay
- None
- Google Alerts
- None
Price
- ZYNT
- From $800 / month
- ZoomInfo / Apollo
- From $15K / year
- Clay
- From $400 / month plus your time
- Google Alerts
- Free
These are not replacements for ZYNT. ZoomInfo and Apollo tell your reps who to call. ZYNT tells them when. Most of our customers run both.
Who this isn't for
ZYNT is the wrong tool for you if:
- Your team has fewer than three sales reps and no one to act on signals
- You sell to a fully mapped market of 200 accounts and already know everyone
- You are looking for a $30 / month tool to fully automate outreach with zero human in the loop
- You sell B2C or run high-velocity transactional e-commerce
- $800 / month is the deal-breaker (we are not for that price point and we are not trying to be)
Next step
Show me what is live in my accounts right now.
FAQ
Questions this page should answer
Fit check
Not sure your motion fits?
Fifteen minutes. We will tell you honestly. No pitch if it isn't a match.