What is a buying signal in mid-market B2B sales?

A public, time-sensitive piece of evidence that a company's buying intent has shifted. Hiring patterns, organizational changes, technology bake-offs, capital movements, patent filings, and corporate registry changes are all signals. ZYNT scores them by ICP fit and timing, then delivers the ten that matter to your reps.

How is ZYNT different from ZoomInfo or Apollo?

ZoomInfo and Apollo are contact databases. They tell you who to call. ZYNT tells you when and why now. We do not sell email lists. We sell timing. Most of our customers keep their contact data tool and add ZYNT on top.

Do I need to integrate anything?

No. ZYNT runs done-with-you. We configure the system to your ICP and signal types. You receive scored signals in your inbox or HubSpot. Implementation runs 14 days. Your time investment is 4 to 6 hours total, mostly during the discovery call and a kickoff session.

What if a source I care about isn't on your list?

We add it during onboarding. Most public datasets are wireable in days. Tell us where your buyers leave footprints we do not yet read.

What size companies is this for?

Mid-market: 50 to 1,000 employees, with a dedicated sales function and someone empowered to act on signals when they arrive. Our sweet spot is software firms in expansion, post-R&D manufacturers, and tech teams under competitive pressure.

What languages and markets do you cover?

The platform reads English, German, French, Dutch, Spanish, Italian, and Polish sources today. Other EU languages can be wired during onboarding. The Polish version of this page lives at /dla-kogo/mid-market.

What is the minimum contract?

Month-to-month. The standard motion starts at $800 / month. No long-term commitment. You can leave with 30 days' notice.

Who it's for

Three motions. Three signal sets. One platform reading them all.

Mid-market. Public sector. Enterprise. Each one runs on a different set of public buying signals. Most of which your team isn't reading. Pick yours.

ZYNT is the Q to your Bond. We give your reps the information the room doesn't have yet.

You sell to companies of 50 to 1,000 people.

Your reps choose between 200 accounts and an 8-hour day. They pick wrong, and you know it.

Built for software firms scaling into new markets, manufacturers moving from R&D into go-to-market, and tech teams whose competition just got faster.

Market math

The math nobody tells you

95% of B2B deals in 2025 were won by a vendor already on the buyer's Day-1 shortlist.

That shortlist forms while your prospect is anonymous. Before the demo request. Before the inbound. Before your rep dials.

Your team's job isn't to find buyers. It's to be on that list before it gets written.

Signals

What we read for you while your reps are on calls

The signals below are the ones our customers say they would not have found on their own. That is the point. ZYNT exists to surface signals you do not know are signals.

01
A pattern of three hires in one department, in 60 days.
One job posting is noise. Three is a new go-to-market. The whole stack opens up.
02
A "Sales Manager" quietly relabeled "Head of RevOps."
Same person, same employer, different remit. Restructure. Budget.
03
A new foreign subsidiary in Companies House (UK), a US Secretary of State register, the Handelsregister and Unternehmensregister (Germany), KvK (Netherlands), or Bolagsverket (Sweden).
Two months before the LinkedIn announcement. You see it first.
04
A floating charge in Companies House, or a UCC-1 financing statement filed with a US Secretary of State.
Growth capital just landed. Working capital just expanded. Capex follows.
05
A EUR5M+ Series B in a CrunchBase or Dealroom feed cross-referenced with a sudden hiring spike on LinkedIn.
The window from "funded" to "first sales-tool RFP" is typically 60 to 120 days.
06
Two competing technologies running side-by-side on the same domain for 30 days.
Not a glitch. A bake-off. Window: 60 to 120 days.
07
A new patent filed with USPTO or EPO in a technical class the company has never filed in.
R&D dollars committed 12 to 24 months ahead of commercialization. The hiring wave starts six months later. The tooling RFP, twelve.
08
A trade-press interview where the CEO says "international expansion" out loud.
For a software firm, that is a six-month signal: hiring abroad, then a localised site, then a sales-tool stack. We catch the interview the day it runs.

ICP patterns

Six buyers, six signal patterns

The reason ZYNT works is that "mid-market" is six different motions. Yours is in here.

Software firm in international expansion.

New subsidiary registered in DE, UK, NL, or US. Job postings outside the home country. CEO interview about new market entry. ZYNT alerts your team while the hiring is still on LinkedIn drafts.

Manufacturer moving from R&D to GTM.

First commercial role hired (Head of Sales, Country Manager). Patent filings shift from process to product. Trade-press appearance at a sector event. The budget that funded R&D for three years just shifted.

Tech company under competitive pressure.

Public mention of a competitor's win. New hires from a competitor's sales team. BuiltWith signals showing a competing tool added to their stack. The "we are losing deals" moment, made visible.

Post-fundraise startup building outbound from zero.

Public funding announcement (CrunchBase, Dealroom, Sifted, TechCrunch) plus a wave of GTM hires within 90 days. The window from funded to first sales-tool RFP is typically 60 to 120 days.

Commercial real estate, greenfield development.

Permit filings. Tender announcements. Zoning approvals. Specific to projects above $20M / EUR18M. We index regional registries your competitors do not read.

Cybersecurity vendor reacting to an industry incident.

A competitor's customer hit by a public breach. A new compliance deadline (NIS2, DORA) hitting a specific sector. Time-sensitive: the procurement window is usually under 90 days.

Why this exists

Your team would need five hours per rep, per week, to read Companies House, Handelsregister, UCC filings, BuiltWith, USPTO, EPO and trade press across 200 accounts.

We do that. You get scored signals filtered to your ICP. No dashboards your reps will not open. The signal arrives in their inbox or HubSpot with the company, the trigger, and one specific line they can use to open the conversation.

On sources: Most of what is above runs in our pipeline today. The rest, plus anything specific to your motion, gets wired during onboarding. We have not yet met a public dataset we could not index.

Signal preview

What an alert looks like

Trigger: Acme Software (DE, 240 employees) registered a UK subsidiary at Companies House on April 14, 2026.
Why now: Two days later, they posted a "Head of Sales UK&I" role on LinkedIn. The CEO mentioned "expansion into the UK and Ireland" in a Handelsblatt interview from March.
Recommended action: Reach out to the new Head of Sales the week they start. Reference the Handelsblatt piece, not the job posting.

ICP fit score

0.91

That is one alert. Your team gets the ten that matter, every Monday.

Comparison

How ZYNT compares

Primary question

ZYNT: When and why now
ZoomInfo / Apollo: Who
Clay: Who and how (automated)
Google Alerts: What

Setup time

ZYNT: 14 days, done for you
ZoomInfo / Apollo: Self-serve
Clay: 20 to 40 hours of learning
Google Alerts: Minutes (and shows it)

Done-for-you

ZYNT: Yes
ZoomInfo / Apollo: No
Clay: No
Google Alerts: No

Signal context

ZYNT: Trigger plus recommended action
ZoomInfo / Apollo: None
Clay: None
Google Alerts: None

Price

ZYNT: From $800 / month
ZoomInfo / Apollo: From $15K / year
Clay: From $400 / month plus your time
Google Alerts: Free

How ZYNT compares
Criteria	ZYNT	ZoomInfo / Apollo	Clay	Google Alerts
Primary question	When and why now	Who	Who and how (automated)	What
Setup time	14 days, done for you	Self-serve	20 to 40 hours of learning	Minutes (and shows it)
Done-for-you	Yes	No	No	No
Signal context	Trigger plus recommended action	None	None	None
Price	From $800 / month	From $15K / year	From $400 / month plus your time	Free

These are not replacements for ZYNT. ZoomInfo and Apollo tell your reps who to call. ZYNT tells them when. Most of our customers run both.

Who this isn't for

ZYNT is the wrong tool for you if:

Your team has fewer than three sales reps and no one to act on signals
You sell to a fully mapped market of 200 accounts and already know everyone
You are looking for a $30 / month tool to fully automate outreach with zero human in the loop
You sell B2C or run high-velocity transactional e-commerce
$800 / month is the deal-breaker (we are not for that price point and we are not trying to be)

Next step

Show me what is live in my accounts right now.

FAQ

Questions this page should answer

Fit check

Not sure your motion fits?

Fifteen minutes. We will tell you honestly. No pitch if it isn't a match.