GTM Week · Take-home guide

Your signal radar

We are building a working radar together. This is everything you need to run it again next day, on your own.

The idea in one line:
Feed is a stream of things happening in your market.
Your brain decides which of them are signals worth acting on.
Simplified to run only via prompts in Cowork.

The morning’s loop (pull → compile) built the brain.
Now we are going to point it at the outside world: collect a live feed, then score it against the brain.

What you need

01
Claude Code, in Cowork. You just chat with it.
02
A folder to work in. In the workshop that’s the cloned gtm-week-workshop repo.
03
Your brain. Your ICP, offer, and the trigger types you care about.
04
A feed. One feed URL tied to your market (example below).

Step 1

Collect

Paste this into Cowork, with your feed URL dropped in:

Prompt 1

Collect the stream

Fetch this RSS feed and save the recent items so I can review them.

Feed: [YOUR RSS URL]

Save all items from the last 7 days into one file:  signals/<today's date>/raw.md
(leave older dated folders untouched). List one item per entry, each with:
title, date, link, and the full summary text.

Then tell me how many you saved.

Read signals/<today's date>/raw.md and score each item against who we are. OUR BRAIN: - ICP: [who we sell to] - Offer: [what we sell] - Triggers we care about: [e.g. new VP Sales, hiring surge, funding, new market] Write the results to signals/<today's date>/scored.md as a markdown table, ranked by priority (highest first), with EXACTLY these columns, in this order: priority High / Medium / Low company the organisation trigger which trigger type fired what_happened one factual line why_now the timing why_them the ICP fit why_you how our offer connects (the angle) confidence High / Med / Low evidence the exact sentence from the source link the source URL Anything that is not a genuine buying signal: list it below the table with a one-line reason. Do not invent signals.

| priority | company | trigger | what_happened | why_now | why_them | why_you | confidence | evidence | link | |---|---|---|---|---|---|---|---|---|---| | High | Fika Jobs | post-funding scaling | Stockholm startup raised $4M for an AI video-hiring platform | 90-day post-raise window: fresh capital flows into GTM tooling | Stockholm (EU), lean sales-led B2B SaaS | timing signals let a lean post-raise team build pipeline without hiring researchers | Med | "Fika Jobs raises $4M to build a video-first hiring platform…" | techcrunch.com/… | Not signals (17 of 19), each with a reason: - "Cerebras stock plunges after earnings": public chipmaker, out of ICP; an earnings miss isn't a buying trigger. - "3 days left to save on TechCrunch Founder Summit": event promo, not a signal.

Your signal radar

What you need

Collect

Collect the stream

Score

Score against your brain

Make it two skills

A mention is not a signal.

Your Signal Map

Your source

Two checklists worth keeping

A good source is

Before you trust a signal

The honest limits

One caution