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ZYNT
marketer Solutions

Can't Prove Marketing's ROI? You're Not Alone.

While sales claims all the credit, you're stuck with vanity metrics, attribution nightmares, and a CFO who thinks marketing is a cost center

Trusted by 400+ B2B marketing leaders

73%
B2B buying happens in dark funnel
87%
CMOs can't prove ROI accurately
$2.3M
Wasted annually on unmeasurable programs

The Marketer's Reality Check

Another pipeline review. Sales claims they sourced everything. Your 500 MQLs resulted in 'maybe 3-4 deals.' The CFO is eyeing your budget. Again.

Attribution Blindness

27 touchpoints, but last-click gets all credit

Dark Funnel Darkness

73% of buying journey is invisible to you

ABM Budget Burn

$100K platforms delivering $10K results

Why Traditional Marketing Approaches Fail

Expensive Attribution Platforms

Why it doesn't work:

Still can't track dark funnel

Hidden costs:

$120K/year plus implementation nightmare

Real impact:

6 months later, still arguing with sales

More MQLs Strategy

Why it doesn't work:

Quantity without quality

Hidden costs:

Generating leads sales won't follow up on

Real impact:

Missing real buyers while chasing vanity metrics

The Vicious Cycle:Spend → Spray → Pray → Blame → Repeat

Imagine If You Could...

Prove exactly how marketing drives 74% of revenue

Undeniable attribution that shows true impact

Run ABM campaigns that actually work on startup budgets

Enterprise results without enterprise costs

Get sales to actually appreciate marketing's contribution

Finally get the credit and budget you deserve

How Sophie proved $12M in marketing-sourced revenue

The Intelligence Advantage

See the full buyer journey, even in the dark funnel

1

Journey Intelligence

Track anonymous research to closed deals

2

Attribution Truth

Multi-touch intelligence that's undeniable

3

ABM Efficiency

Enterprise results on startup budgets

Dark funnel illumination

See the 73% of buying that's invisible

Account-level attribution

Prove impact at the deal level

Lean ABM enablement

Enterprise campaigns on startup budgets

Marketers Like You Are Already Winning

B2B SaaS CMO

Unable to prove marketing's true contribution to revenue

Proved 74% revenue contribution
Budget increased 40%
Promoted to VP Marketing
"ZYNT finally gave me the data to prove what I knew all along - marketing drives the majority of our revenue."
SM

Sophie Martinez

VP of Marketing, CloudScale Technologies

FinTech Marketer

ABM program burning budget with no measurable results

20:1 ROI on lean ABM program
Average deal size up 156%
Sales team partnership improved
"We went from spending $100K on ABM platforms to running better campaigns for $10K. The results speak for themselves."
RK

Rachel Kim

Director of Demand Generation, PayTech Solutions

Enterprise Marketer

Complex attribution across long B2B sales cycles

Budget increased 40% after proving value
Marketing sourced 67% of pipeline
C-suite champion status
"Our CEO now introduces me as 'the person who proves marketing actually works.' That's the power of real attribution."
DC

David Chen

Senior Marketing Manager, Enterprise Solutions Inc

Average marketer: 61% more attributed revenue, 44% lower CAC

Your 90-Day Marketing Revolution

1

Day 1-30

Visibility Established

Dark funnel visibility established, tracking fixed

2

Day 31-60

Attribution Proving Value

Attribution model proving value, ABM launching

3

Day 61-90

ROI Proven

Undeniable ROI proven, budget increasing

Zero Risk, All Credit

Our Guarantee

If we can't prove your impact, you pay nothing

Free Resources

  • Free Marketing Attribution Assessment
  • The Dark Funnel Playbook
  • Weekly 'Marketing Intelligence' Newsletter

Person 2 Person

Start with attribution audit

Ready to Finally Prove Marketing's Value?

Or

Budget season is here - prove value or lose resources

Common Questions from Marketers Like You

Can this really track the dark funnel?

Yes, through intent and account intelligence

Will sales accept these numbers?

Hard to argue with account-level data

What about our existing martech stack?

We enhance, not replace

How complex is implementation?

2 weeks to full deployment

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"Finally, attribution that works - MarketingOps"

Built by B2B marketers who've fought the attribution war